Brand identity · Booking May projects

Brand identity that makes small businesses look like big ones.

Logos, complete brand systems, and ongoing visual content for businesses that want to look the part. We've shipped over 15,000 brand projects across 60+ countries. Now we're putting that experience to work for the next generation of growing businesses.

What we deliver
Logo design Brand identity systems Brand guidelines Social templates Ad creative Packaging Print collateral

Three ways we work with you.

Whether you need a single logo, a full brand identity system, or an ongoing creative team — we have a structure that fits how you actually work.

L

Logo design

A focused engagement to land on the mark that defines your brand. We give you three directions and refine the chosen one until it's right.

  • 3 distinct logo concepts
  • Unlimited refinements on chosen direction
  • Vector files (AI, EPS, SVG)
  • Raster files (PNG, JPG) at all sizes
  • Light usage guide
  • 7-day delivery
B

Brand identity system

The full visual foundation: logo, color, typography, voice, and the documentation to apply it consistently across every touchpoint.

  • Everything in Logo design
  • Color system (primary, secondary, neutrals)
  • Typography system (display + body)
  • Brand guidelines PDF (20+ pages)
  • Business cards + letterhead
  • Social media profile assets
  • Brand voice + messaging guide
  • 14-day delivery

On-Call retainer

Your dedicated design team for ongoing visual work. Social posts, ad creative, menu updates, flyers, animations — anything you'd hire a designer for.

  • 2 active design requests at a time
  • Submit unlimited requests in queue
  • 5 business-day average turnaround
  • Pause or cancel any time
  • Brand assets stay yours
  • Quarterly strategy call with founder
  • Minimum 3-month engagement

Brands we've shipped.

A selection of brand identity systems across industries — restaurants, healthcare, beauty, B2B, food, and more.

AuraBathrooms · Brand identity
Elevate Realty GroupReal estate · Brand identity
Harmony HealthcareHealthcare · Brand identity
Verde Kitchen & BarRestaurant · Brand identity
Ascend FitnessFitness · Brand identity
LumièreSalon & Spa · Brand identity
Lexford Law PartnersLaw firm · Brand identity
Summit RoofingRoofing · Brand identity
Arctic Heating & AirHVAC · Brand identity

Senior-quality brand work, without agency overhead.

The branding agency in your city wants $8,000 to $15,000 for a full brand identity. They're not bad at their jobs — they just have inflated overhead. Office leases. Account managers. Sales teams. Layers of process. You're paying for all of it.

We're a small family studio in Ottawa, run by three brothers, with a small team behind us. No middlemen, no markups, no theater. We charge what the work actually costs to do well — not what we think we can get away with.

Same quality. Less than half the price. Faster delivery.

// Full brand identity package

Mid-size branding agency$8,000+
Boutique design studio$6,500
Premium agency with sales reps$15,000+
Open Sign Studio$2,200

Three steps. Two weeks. Zero confusion.

You won't be assigned an account manager you'll never meet. The founder runs every project from kickoff to handoff.

Discovery

30-minute kickoff call.

We learn what you sell, who you sell to, what feeling you want your brand to evoke, and what visual references resonate with you.

Day 1
Design

3 directions in 5 days.

You see three distinct logo and identity directions. We talk through what's working, refine your favorite, and develop it into the full system.

Days 2–10
Delivery

Files, guidelines, and a walkthrough.

You get every file format you'll ever need, a complete guidelines PDF, and a 20-minute walkthrough of how to apply the brand consistently.

Days 11–14

Simple, fixed, fair.

Pick the engagement that matches what you actually need. No "starting at" pricing, no upsells, no surprises.

Logo design
A focused logo engagement — for businesses that just need the mark.
$1,200USD
One-time · 7-day delivery
  • 3 distinct logo concepts
  • Unlimited refinements on chosen direction
  • All vector + raster file formats
  • Light usage guide (color, spacing, sizing)
  • 2 rounds of feedback
Book a call
Ongoing work
On-Call retainer
Your dedicated design team for everything that comes after launch.
$1,200/month
3-month minimum · Pause anytime after
  • 2 active design requests at a time
  • Unlimited requests in queue
  • 5 business-day average turnaround
  • Social posts, ads, flyers, menus, animations
  • Brand-consistent across every asset
  • Quarterly strategy call with founder
  • Files delivered in any format you need
Book a call
Only 2 retainer slots open this month. We cap onboarding to keep quality high — when slots are full, the next signup window opens next month.

Need a website too? We do those on the studio site — branding + websites can ship together as one project.

Moh · Founder, Open Sign Studio · Ottawa, Canada

15,000+ brand projects across 60+ countries.

"I've spent five years designing brand identities for everyone from solo founders to growing companies. I've seen what makes a brand actually work in the real world — on a sign, on a phone screen, on a delivery truck — and what just looks pretty in a portfolio."

Open Sign Studio is what I built when I decided to bring that experience under one roof. I run Open Sign Studio with my two brothers in Ottawa, and a small team behind us. That structure is what lets us deliver senior-quality brand work at half the price of traditional agencies, without cutting corners on the things that matter.

You get me on every sales call. You get me on every strategy decision. You get my team's full attention on the design. And you get a final brand that doesn't look or feel like it was made by 14 different freelancers stitched together.

— Moh
Founder · Open Sign Studio

Questions clients actually ask.

Don't see yours? Book a 15-min call and ask directly.

On Logo design: you get 3 initial concepts, then unlimited refinements on the chosen direction until you're happy. On the Brand identity package: 3 rounds of feedback across the full system. On the retainer: each request includes 2 rounds of revision before it counts as a new request.
You own everything from day one. Logo files in vector (AI, EPS, SVG) and raster (PNG, JPG) at every size. Brand guidelines PDF. Original Figma or Illustrator working files if you want them. We register everything in your name. If you ever want to leave, we hand over credentials and walk away.
You can submit as many design requests as you want — they go into a queue. We work on 2 at any given moment. As we finish one, the next one in the queue moves up. This is what makes the retainer sustainable for both of us: you get genuine senior design attention, and we don't drown in 30 simultaneous tiny tasks. Most clients find 2-active is the sweet spot for ongoing work.
Yes. After the initial 3-month minimum, you can pause for up to 60 days at no cost (your slot is held), or cancel any time with 30 days notice. We're confident you'll want to stay — but we don't believe in trapping clients. Honest businesses don't need handcuffs.
On the chosen logo direction, you get unlimited refinements until you're happy — that's the whole point. If after our included revision rounds we genuinely can't land on a design you love, we refund the design phase and part ways. The policy exists because it should. We've never had to use it.
No middlemen, no inflated overhead, no commission-driven sales reps. We're a small family studio in Ottawa — three brothers running it with a small team behind us. The agency charging $10,000 for the same work has account managers, salespeople, project managers, and a downtown office to pay for. You're not paying for better work when you hire them — you're paying for their overhead. We charge what the work actually costs.
Yes — we've shipped work in 60+ countries. The pricing on this page is in USD, but we accept any major currency and timezone. Sales and strategy calls happen in North American business hours, but we have team members across multiple timezones for design execution.
Currently booking May projects

Let's build a brand that actually works.

Book a 15-minute call. We'll talk through what you need, what you've tried, and whether we're the right fit. No sales script. No pressure.

Book my free 15-min call